How to create a quick and easy fundraising plan to help you reach your goals

So, maybe you have been operating without a plan up until now.  And, that is ok, but it is not strategic, and to meet your goals, you need to have a plan that you follow, monitor, and correct if needed. Here are some simple instructions on how you can quickly create a development plan if you […] Read more »

How your direct mail appeal letter typesetting can help your letter raise more money

One may think that the content or copy of a direct mail appeal letter is King (or Queen), but studies have found that there is something else as equally or maybe even more important than what the letter says. What is that one thing? Typesetting.  And, typesetting does matter when it comes to direct mail […] Read more »

How you can find prospective donors for even your small nonprofit

One may think that there are only a limited number of donors to go around, but think again. In my work, I assist small to mid-sized organizations in running their first capital campaigns. Many do not have established donor bases to tap into for an already existing pool of major donors. So, I assist. And, […] Read more »

How a gift range chart can help you raise more money even in your small nonprofit

One might think that gift range charts are just for large projects such as capital campaigns or for significant fundraising efforts.  And, while, yes, there is some truth to that, gift range charts can be used effectively in even the smallest of fundraising shops. A gift range chart will tell you exactly how many gifts […] Read more »

How to run a successful Mother’s Day fundraising campaign

At the start of Spring, our thoughts turn to flowers, sunshine, and our Mom’s!  And, for many nonprofit organizations, this is a great direct mail theme and just in time for a Spring appeal. So, how can you maximize this appeal to give your donors the best experience? Well, for one, if your organization has moms […] Read more »

What’s next after your capital campaign feasibility study?

So, your consultant has just finished your capital campaign feasibility study.  The report is sitting on your desk, and you are wondering, where do I go from here? Here are some possibilities: The report may recommend that the organization takes some time to prepare its fundraising infrastructure before going into full campaign mode. Preparation may […] Read more »

Donor cultivation and stewardship – it’s all unique and one-of-a-kind!

I often get asked from my clients, how many touchpoints do you need to give to a donor at a certain level? And, my answer – it varies. There is some science to the whole matter.  In fact, after I conduct a rating and ranking session, I will combine all of the numbers and come […] Read more »

More than just a monetary number – the capital campaign feasibility study

There are quite a number of groups seeking to test the feasibility of a possible capital campaign. And, so naturally being a consulting firm catering to small fundraising shops, I tend to get asked to talk about these, and I am currently in the midst of one now. What I find is that groups think […] Read more »

The revolving fundraising door at our organizations

What is going on out there? For the past year, I have watched development jobs come and go on the job boards. I lamented that folks like myself with over 20 years of experience, certifications, and education were getting passed up for the lower paid, less experienced, “greener” young ones.  And, there might be some […] Read more »

Oh, the woes of a nonprofit fundraising database!

So, let’s talk database. What? That seems like something so mundane. Well, it may be, but it is so critical to fundraising. Throughout my professional career, I have been victim to bad databases, and I have been asked to work with bad databases. One thing is for sure, without an initial thought out structure, problems are inevitable. I […] Read more »