How you can use your database can supercharge your fundraising efforts

I tend to work for many small nonprofit organizations and oftentimes are called to audit their existing fundraising program with an eye towards future development. Consistently during my audit process, I find that the most overly looked area of organizations fundraising infrastructure is its database. What I often see is nonprofits who are either using […] Read more »

How to segment and personalize your year-end fundraising campaign

It is year-end campaign planning time. Far too often I see organizations using a blanket approach with their donor base. With a few minor tweaks in their strategy, they can increase their revenues by a third, sometimes even double. What strategies do I recommend? Well, what I often see is that one of the most overlooked […] Read more »

How to find new donors for your nonprofit organization

Each year, approximately 10% of your non-profit donor base will attrition naturally through death, moving, or just not giving any longer.  Then you add lapsed donors on top of that natural attrition, and you are looking at an eroding donor list.  Sound familiar? Well, in previous blog posts, I examined how to begin attracting new donors […] Read more »

How to re-engage lapsed donors in your organization

A lapsed donor is one who has lapsed from giving at least a calendar year.  They are the most significant donors to focus your efforts on re-engaging since they have already demonstrated an interest in your organization. There are several ways to re-engage these lapsed donors.  Here are some suggestions that you can implement within […] Read more »

How to have an immediate impact in your new fundraising position

You have just been offered a job as a Director of Development and now what? Well, over the past twenty years, I have had my share of jobs and have started some fundraising offices within nonprofits as part of my consulting practice.  As a result, I have gotten pretty good at figuring out what the […] Read more »

How to follow up on your direct mail appeal letter

Do you mail a spring or fall direct mail appeal letter and hope for the best?  Well, “a wing and a prayer” is not a strategy.  A strategy by definition is a plan of action or policy designed to achieve a major or overall aim. Here are some simple steps that you can take to follow […] Read more »

How to create a quick and easy fundraising plan to help you reach your goals

So, maybe you have been operating without a plan up until now.  And, that is ok, but it is not strategic, and to meet your goals, you need to have a plan that you follow, monitor, and correct if needed. Here are some simple instructions on how you can quickly create a development plan if you […] Read more »

How your direct mail appeal letter typesetting can help your letter raise more money

One may think that the content or copy of a direct mail appeal letter is King (or Queen), but studies have found that there is something else as equally or maybe even more important than what the letter says. What is that one thing? Typesetting.  And, typesetting does matter when it comes to direct mail […] Read more »

How a gift range chart can help you raise more money even in your small nonprofit

One might think that gift range charts are just for large projects such as capital campaigns or for significant fundraising efforts.  And, while, yes, there is some truth to that, gift range charts can be used effectively in even the smallest of fundraising shops. A gift range chart will tell you exactly how many gifts […] Read more »

How to run a successful Mother’s Day fundraising campaign

At the start of Spring, our thoughts turn to flowers, sunshine, and our Mom’s!  And, for many nonprofit organizations, this is a great direct mail theme and just in time for a Spring appeal. So, how can you maximize this appeal to give your donors the best experience? Well, for one, if your organization has moms […] Read more »