How to segment and personalize your year-end fundraising campaign

It is year-end campaign planning time. Far too often I see organizations using a blanket approach with their donor base. With a few minor tweaks in their strategy, they can increase their revenues by a third, sometimes even double. What strategies do I recommend? Well, what I often see is that one of the most overlooked […] Read more »

How to find new donors for your nonprofit organization

Each year, approximately 10% of your non-profit donor base will attrition naturally through death, moving, or just not giving any longer.  Then you add lapsed donors on top of that natural attrition, and you are looking at an eroding donor list.  Sound familiar? Well, in previous blog posts, I examined how to begin attracting new donors […] Read more »

How to re-engage lapsed donors in your organization

A lapsed donor is one who has lapsed from giving at least a calendar year.  They are the most significant donors to focus your efforts on re-engaging since they have already demonstrated an interest in your organization. There are several ways to re-engage these lapsed donors.  Here are some suggestions that you can implement within […] Read more »

How to create donor recognition opportunities for your fundraising campaign

An important part of any fundraising campaign is how you plan on recognizing your donors at different giving levels. While donor recognition opportunities do not motivate all donors, the fact is that some are. And, you need to be prepared to offer this valuable tool to inspire the sights of your donors who are motivated […] Read more »

How to follow up on your direct mail appeal letter

Do you mail a spring or fall direct mail appeal letter and hope for the best?  Well, “a wing and a prayer” is not a strategy.  A strategy by definition is a plan of action or policy designed to achieve a major or overall aim. Here are some simple steps that you can take to follow […] Read more »

How to engage your Board in fundraising before the ask or the thank you call.

Just this week, I was working with a client, and we were discussing Board member engagement in fund development. The assumption was, ho hum, “they just won’t participate.”  It was then that I came across a blog article outlining all of the wonderful ways that you can engage your Board in fundraising.  You know things […] Read more »

How to turn your fundraising event attendees into supportive donors

Spring is the season of Galas or so it seems. And, rightly so, the weather is turning warmer and everyone’s thoughts seem to be on getting out after a long winter. I am often asked by organizations who are holding galas or other fundraising events, what is the key to turning event attendees into loyal […] Read more »

How your direct mail appeal letter typesetting can help your letter raise more money

One may think that the content or copy of a direct mail appeal letter is King (or Queen), but studies have found that there is something else as equally or maybe even more important than what the letter says. What is that one thing? Typesetting.  And, typesetting does matter when it comes to direct mail […] Read more »

What’s next after your capital campaign feasibility study?

So, your consultant has just finished your capital campaign feasibility study.  The report is sitting on your desk, and you are wondering, where do I go from here? Here are some possibilities: The report may recommend that the organization takes some time to prepare its fundraising infrastructure before going into full campaign mode. Preparation may […] Read more »

Donor cultivation and stewardship – it’s all unique and one-of-a-kind!

I often get asked from my clients, how many touchpoints do you need to give to a donor at a certain level? And, my answer – it varies. There is some science to the whole matter.  In fact, after I conduct a rating and ranking session, I will combine all of the numbers and come […] Read more »