How you can use your database can supercharge your fundraising efforts

I tend to work for many small nonprofit organizations and oftentimes are called to audit their existing fundraising program with an eye towards future development. Consistently during my audit process, I find that the most overly looked area of organizations fundraising infrastructure is its database. What I often see is nonprofits who are either using […] Read more »

How to re-engage lapsed donors in your organization

A lapsed donor is one who has lapsed from giving at least a calendar year.  They are the most significant donors to focus your efforts on re-engaging since they have already demonstrated an interest in your organization. There are several ways to re-engage these lapsed donors.  Here are some suggestions that you can implement within […] Read more »

How to have an immediate impact in your new fundraising position

You have just been offered a job as a Director of Development and now what? Well, over the past twenty years, I have had my share of jobs and have started some fundraising offices within nonprofits as part of my consulting practice.  As a result, I have gotten pretty good at figuring out what the […] Read more »

How to create donor recognition opportunities for your fundraising campaign

An important part of any fundraising campaign is how you plan on recognizing your donors at different giving levels. While donor recognition opportunities do not motivate all donors, the fact is that some are. And, you need to be prepared to offer this valuable tool to inspire the sights of your donors who are motivated […] Read more »

How to follow up on your direct mail appeal letter

Do you mail a spring or fall direct mail appeal letter and hope for the best?  Well, “a wing and a prayer” is not a strategy.  A strategy by definition is a plan of action or policy designed to achieve a major or overall aim. Here are some simple steps that you can take to follow […] Read more »

How to calculate your key fundraising metrics

Now that it is development planning season for many with the start of a new fiscal year looming, I am often asked, where do you start first when putting together your development plan and calendar. Well, for me, I start at the beginning. I tend to look at the key metrics and how past Return […] Read more »

How your direct mail appeal letter typesetting can help your letter raise more money

One may think that the content or copy of a direct mail appeal letter is King (or Queen), but studies have found that there is something else as equally or maybe even more important than what the letter says. What is that one thing? Typesetting.  And, typesetting does matter when it comes to direct mail […] Read more »

How a gift range chart can help you raise more money even in your small nonprofit

One might think that gift range charts are just for large projects such as capital campaigns or for significant fundraising efforts.  And, while, yes, there is some truth to that, gift range charts can be used effectively in even the smallest of fundraising shops. A gift range chart will tell you exactly how many gifts […] Read more »

How to run a successful Mother’s Day fundraising campaign

At the start of Spring, our thoughts turn to flowers, sunshine, and our Mom’s!  And, for many nonprofit organizations, this is a great direct mail theme and just in time for a Spring appeal. So, how can you maximize this appeal to give your donors the best experience? Well, for one, if your organization has moms […] Read more »

More than just a monetary number – the capital campaign feasibility study

There are quite a number of groups seeking to test the feasibility of a possible capital campaign. And, so naturally being a consulting firm catering to small fundraising shops, I tend to get asked to talk about these, and I am currently in the midst of one now. What I find is that groups think […] Read more »