How to ensure the success of your next fundraising campaign

Often, I get asked, “What is the magic behind a successful fundraising campaign?” Well, it is not all magic.  There is some science.  And, with over twenty years of experience, I am going to share the top tips that have made it all “seem” like magic so that you can too. I am going to […] Read more »

How to create donor recognition opportunities for your fundraising campaign

An important part of any fundraising campaign is how you plan on recognizing your donors at different giving levels. While donor recognition opportunities do not motivate all donors, the fact is that some are. And, you need to be prepared to offer this valuable tool to inspire the sights of your donors who are motivated […] Read more »

How to calculate your key fundraising metrics

Now that it is development planning season for many with the start of a new fiscal year looming, I am often asked, where do you start first when putting together your development plan and calendar. Well, for me, I start at the beginning. I tend to look at the key metrics and how past Return […] Read more »

How to turn your fundraising event attendees into supportive donors

Spring is the season of Galas or so it seems. And, rightly so, the weather is turning warmer and everyone’s thoughts seem to be on getting out after a long winter. I am often asked by organizations who are holding galas or other fundraising events, what is the key to turning event attendees into loyal […] Read more »

How your direct mail appeal letter typesetting can help your letter raise more money

One may think that the content or copy of a direct mail appeal letter is King (or Queen), but studies have found that there is something else as equally or maybe even more important than what the letter says. What is that one thing? Typesetting.  And, typesetting does matter when it comes to direct mail […] Read more »

How you can find prospective donors for even your small nonprofit

One may think that there are only a limited number of donors to go around, but think again. In my work, I assist small to mid-sized organizations in running their first capital campaigns. Many do not have established donor bases to tap into for an already existing pool of major donors. So, I assist. And, […] Read more »

What’s next after your capital campaign feasibility study?

So, your consultant has just finished your capital campaign feasibility study.  The report is sitting on your desk, and you are wondering, where do I go from here? Here are some possibilities: The report may recommend that the organization takes some time to prepare its fundraising infrastructure before going into full campaign mode. Preparation may […] Read more »

Donor cultivation and stewardship – it’s all unique and one-of-a-kind!

I often get asked from my clients, how many touchpoints do you need to give to a donor at a certain level? And, my answer – it varies. There is some science to the whole matter.  In fact, after I conduct a rating and ranking session, I will combine all of the numbers and come […] Read more »

More than just a monetary number – the capital campaign feasibility study

There are quite a number of groups seeking to test the feasibility of a possible capital campaign. And, so naturally being a consulting firm catering to small fundraising shops, I tend to get asked to talk about these, and I am currently in the midst of one now. What I find is that groups think […] Read more »

Oh, the woes of a nonprofit fundraising database!

So, let’s talk database. What? That seems like something so mundane. Well, it may be, but it is so critical to fundraising. Throughout my professional career, I have been victim to bad databases, and I have been asked to work with bad databases. One thing is for sure, without an initial thought out structure, problems are inevitable. I […] Read more »