How to have an immediate impact in your new fundraising position

You have just been offered a job as a Director of Development and now what? Well, over the past twenty years, I have had my share of jobs and have started some fundraising offices within nonprofits as part of my consulting practice.  As a result, I have gotten pretty good at figuring out what the […] Read more »

How to ensure the success of your next fundraising campaign

Often, I get asked, “What is the magic behind a successful fundraising campaign?” Well, it is not all magic.  There is some science.  And, with over twenty years of experience, I am going to share the top tips that have made it all “seem” like magic so that you can too. I am going to […] Read more »

How to create donor recognition opportunities for your fundraising campaign

An important part of any fundraising campaign is how you plan on recognizing your donors at different giving levels. While donor recognition opportunities do not motivate all donors, the fact is that some are. And, you need to be prepared to offer this valuable tool to inspire the sights of your donors who are motivated […] Read more »

How to follow up on your direct mail appeal letter

Do you mail a spring or fall direct mail appeal letter and hope for the best?  Well, “a wing and a prayer” is not a strategy.  A strategy by definition is a plan of action or policy designed to achieve a major or overall aim. Here are some simple steps that you can take to follow […] Read more »

How to calculate your key fundraising metrics

Now that it is development planning season for many with the start of a new fiscal year looming, I am often asked, where do you start first when putting together your development plan and calendar. Well, for me, I start at the beginning. I tend to look at the key metrics and how past Return […] Read more »

How to engage your Board in fundraising before the ask or the thank you call.

Just this week, I was working with a client, and we were discussing Board member engagement in fund development. The assumption was, ho hum, “they just won’t participate.”  It was then that I came across a blog article outlining all of the wonderful ways that you can engage your Board in fundraising.  You know things […] Read more »

How to turn your fundraising event attendees into supportive donors

Spring is the season of Galas or so it seems. And, rightly so, the weather is turning warmer and everyone’s thoughts seem to be on getting out after a long winter. I am often asked by organizations who are holding galas or other fundraising events, what is the key to turning event attendees into loyal […] Read more »

How your direct mail appeal letter typesetting can help your letter raise more money

One may think that the content or copy of a direct mail appeal letter is King (or Queen), but studies have found that there is something else as equally or maybe even more important than what the letter says. What is that one thing? Typesetting.  And, typesetting does matter when it comes to direct mail […] Read more »

How you can find prospective donors for even your small nonprofit

One may think that there are only a limited number of donors to go around, but think again. In my work, I assist small to mid-sized organizations in running their first capital campaigns. Many do not have established donor bases to tap into for an already existing pool of major donors. So, I assist. And, […] Read more »

How to run a successful Mother’s Day fundraising campaign

At the start of Spring, our thoughts turn to flowers, sunshine, and our Mom’s!  And, for many nonprofit organizations, this is a great direct mail theme and just in time for a Spring appeal. So, how can you maximize this appeal to give your donors the best experience? Well, for one, if your organization has moms […] Read more »