How to segment and personalize your year-end fundraising campaign

It is year-end campaign planning time. Far too often I see organizations using a blanket approach with their donor base. With a few minor tweaks in their strategy, they can increase their revenues by a third, sometimes even double. What strategies do I recommend? Well, what I often see is that one of the most overlooked […] Read more »

How to find new donors for your nonprofit organization

Each year, approximately 10% of your non-profit donor base will attrition naturally through death, moving, or just not giving any longer.  Then you add lapsed donors on top of that natural attrition, and you are looking at an eroding donor list.  Sound familiar? Well, in previous blog posts, I examined how to begin attracting new donors […] Read more »

How to re-engage lapsed donors in your organization

A lapsed donor is one who has lapsed from giving at least a calendar year.  They are the most significant donors to focus your efforts on re-engaging since they have already demonstrated an interest in your organization. There are several ways to re-engage these lapsed donors.  Here are some suggestions that you can implement within […] Read more »

How to have an immediate impact in your new fundraising position

You have just been offered a job as a Director of Development and now what? Well, over the past twenty years, I have had my share of jobs and have started some fundraising offices within nonprofits as part of my consulting practice.  As a result, I have gotten pretty good at figuring out what the […] Read more »

How to calculate your key fundraising metrics

Now that it is development planning season for many with the start of a new fiscal year looming, I am often asked, where do you start first when putting together your development plan and calendar. Well, for me, I start at the beginning. I tend to look at the key metrics and how past Return […] Read more »

How to turn your fundraising event attendees into supportive donors

Spring is the season of Galas or so it seems. And, rightly so, the weather is turning warmer and everyone’s thoughts seem to be on getting out after a long winter. I am often asked by organizations who are holding galas or other fundraising events, what is the key to turning event attendees into loyal […] Read more »

How to create a quick and easy fundraising plan to help you reach your goals

So, maybe you have been operating without a plan up until now.  And, that is ok, but it is not strategic, and to meet your goals, you need to have a plan that you follow, monitor, and correct if needed. Here are some simple instructions on how you can quickly create a development plan if you […] Read more »

How you can find prospective donors for even your small nonprofit

One may think that there are only a limited number of donors to go around, but think again. In my work, I assist small to mid-sized organizations in running their first capital campaigns. Many do not have established donor bases to tap into for an already existing pool of major donors. So, I assist. And, […] Read more »

How to run a successful Mother’s Day fundraising campaign

At the start of Spring, our thoughts turn to flowers, sunshine, and our Mom’s!  And, for many nonprofit organizations, this is a great direct mail theme and just in time for a Spring appeal. So, how can you maximize this appeal to give your donors the best experience? Well, for one, if your organization has moms […] Read more »

What’s next after your capital campaign feasibility study?

So, your consultant has just finished your capital campaign feasibility study.  The report is sitting on your desk, and you are wondering, where do I go from here? Here are some possibilities: The report may recommend that the organization takes some time to prepare its fundraising infrastructure before going into full campaign mode. Preparation may […] Read more »