With some nonprofits, there seems to be a disconnect. These groups have operated using the same fundraising methods as they did twenty years ago, perhaps with the same leaders leading the organization.
They fail to look at national giving trends that show individuals giving more than 70% of all contributed income and only 15% made by grants and foundations, with even less by corporations. It is these same organizations that continue to disregard these philanthropic findings and keep on doing things the same old ways that they have always been done. Many of them are still chasing grants and foundation that perhaps take months to make decisions and often will not give again. It is these same organizations that will pursue funding and put their missions in jeopardy suffering from extreme mission creep. Even grants and foundations want to know that an organization can be self-sustainable.
Well, you know what happens to folks who resist change? They can no longer go on.
This fact is the reality.
And, reality while tough, is causing those organizations who embrace it, to move ahead.
What is this new (or not so new) reality? Well, the once dominant paradigm of transaction fundraising has moved to relationships and transformative fund development. This fact means that no longer are transaction special events king, but long-term sustainable donor relationships rule. That is what our donors are exactly craving. They don’t want to make one-time gifts and then go away. They want to have long relationships with organizations that are making the difference that they believe. Once an organization begins to think and act along these lines, they see tremendous results.
So banish the few choices for donors, banish the no segmentation, banish the standard donor communications, banish the reliance on special events, banish trying to fit your donors into YOUR boxes and not theirs. Banish, banish, banish – your old ways of thinking before you disappear.
Is your organization stuck in the dark ages of fundraising?