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Robin Cabral
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Planning your first fundraising cultivation event

Cultivation events are great ways to begin to qualify prospective donor relationships and deepen already existing donor relationships. Cultivation events should be a part of any individual giving. However, when first getting started with…
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How a matching gift challenge can boost your fundraising donor acquisition and retention rates

Matching gifts offer an excellent way to help organizations raise more money to fund their missions than they ordinarily do on their own. This type of gift program gives donors a sense of immediacy and urgency to their giving. A matching…
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Measuring your fundraising programs acquisition and retention metrics

While there are some relatively simple measures for evaluating the effectiveness of your fundraising program, such as Return on Investment (ROI) and the fundraising numbers, you often need to go beyond that to determine the long-term health…
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How to acquire new prospective donors while reactivating lapsed ones

According to recent findings in the 2018 Fundraising Effectiveness Project, The Agitator points out that "The warning signs are there – decreasing numbers of new donors and decreasing reactivation rates of lapsed donors." We are apparently…
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How to Find New Major Donors for Your Organization Using an “Inside Out” Prospecting Approach

Soliciting new donors, much like growing your major gifts portfolios and upgrading mid-level donors to give more, should also start with those you already know.  Prospects can be hiding in plain sight.  It is after you’ve culled through…
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How to develop Giving Societies for your non-profit fundraising program

Giving societies can be an excellent way to cultivate, steward, and upgrade donors in your organization. Some giving societies focus on level, monthly, major, and legacy donors. Generally, non-profits set up various groups at different giving…
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How to begin preparing for the Certified Fund Raising Executive (CFRE) application and exam

For those interested, in the Certified Fund Raising Executive (CFRE) credential, the most often asked question is, "How do I prepare for the application and the exam?" Well, for starters, the CFRE is the first globally recognized credential…

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quick fundraising ideas for nonprofit organizations

and crowdfund campaign to help you raise more money for your favourite cause. Many organizations when seeking to start their first development office do not which way to turn or where to start first. Far too many organizations often start and end with grant writing. They don’t get beyond this particular strategy. Quick Fundraising Ideas for Nonprofit Organizations. It is year-end campaign planning time. Far too often I see organizations using a blanket approach with their donor base. With a few minor tweaks in their strategy, they can increase their revenues by a third, sometimes even double.