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Do not take Fund Development best practices at face value!

Best practices. We hear that phrase often. This week, I even read a question asking if "best practices were misleading?" Are we throwing that phrase around to legitimize our field? Our do we have best practices and what are they? Well, I contend…
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P.S. look here!

Why the P.S. in a direct mail appeal letter?  Asked the Executive Director... And I say because it works! Direct mail appeal letter writing is not your average writing and there just happens to be a technical science behind it. For one,…
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