Will I raise money with donor acquisition?
I often get asked by nonprofit organizations, what is the value of conducting a donor acquisition campaign?
Well, if you are looking to make money, you probably will not at first.
Donor acquisition mailings frequently do not pay for themselves.…
Its in the mail!
Direct mail.
WE all do it, but, do we do it well?
Direct mail is the workhorse of your fundraising program. It allows you to state your case for support, ask for a gift, and build your donor base. But, it does come at a cost. Why should it…
