Developing "Strategic Relationship Building Strategies" for your donor prospects
Developing relationship building strategies for your donor prospects
So, you have the start of a donor portfolio. You have run all the lists, sorted them, and then ranked them. And now, you have your top two hundred donors.
Do you start…
Creating a framework for your annual fundraising campaign
While the calendar may have just turned to the month of June, fundraisers are starting to prepare for their end of year campaigns.
Now, the question is, how do you plan the structure of this campaign? What are the elements that need to…
Creating a "Grateful Resident" Fundraising Program
If you have ever worked for a non-profit senior residential community, you know the importance that the residents play as a prospective donor constituent audience. It is they, and their families, who are the "warmest" potential prospective…
How a matching gift challenge can boost your fundraising donor acquisition and retention rates
Matching gifts offer an excellent way to help organizations raise more money to fund their missions than they ordinarily do on their own. This type of gift program gives donors a sense of immediacy and urgency to their giving.
A matching…
Measuring your fundraising programs acquisition and retention metrics
While there are some relatively simple measures for evaluating the effectiveness of your fundraising program, such as Return on Investment (ROI) and the fundraising numbers, you often need to go beyond that to determine the long-term health…
How to acquire new prospective donors while reactivating lapsed ones
According to recent findings in the 2018 Fundraising Effectiveness Project, The Agitator points out that "The warning signs are there – decreasing numbers of new donors and decreasing reactivation rates of lapsed donors."
We are apparently…
