Analyzing your calendar year-end fundraising efforts for effectiveness
Many groups end the year and then move onto their next project starting January 1.
While forward-thinking and acting is important, it is also equally as critical to do some analysis of the past year; calendar year-end, particularly, since…
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Let me share a story with you...
A few years back when I first started consulting, I provided organizations like yourself with strategic fund development audits and assessments and then crafted finely honed plans.
What I thought were roadmaps…
How to get your fundraising “Mojo” back through finding your ideal development position
Not satisfied with where you are currently in your field? Feeling like you have lost your "Mojo?"
I know the feeling, I have "been there done that" as they say.
What often happens next, is that we begin to apply for job after job with…
How to ensure a successful new nonprofit fundraising year
Now that it is January, you may think that it is time to relax a bit after that hectic holiday season. However, now is the time to ensure that you have strong follow-up to your calendar year-end appeal.
If you have closed out one fundraising…
How to create a manual that ensures your database stays clean and up to date
Now that December is here, I have been running many lists and queries and during those list pulls, I have noted inconsistent data in databases that have caused numerous complications during one of the busiest times of the year.
As a result,…
How to recruit the best fundraising volunteers possible
Fundraising volunteers are critical to our success as they are the "ambassadors" of our fundraising efforts. I often get asked, what is the best way of recruiting them to join in fundraising efforts?
And, while I believe that, in some cases,…
How to run your annual fund like a capital campaign
Annual campaigns can be run just like capital campaigns. Yes, you heard it right. Far too often, I see an annual campaign as only a single, direct mail campaign. However, you can apply the same campaign structure to annual campaigns as you…
How to brand your resume to land your next development position
Have you ever wondered how you can land that next fundraising job? While networks are important, a branded resume will really make you stand out and land that next position.
Below are steps that you can take to begin to brand yourself as…
How to approach your major donors during your calendar year-end campaign
When organizations start to segment their calendar year-end appeal letters, they often start off with segmenting out active donors and non-active donors. Far too many organizations don't think of segmenting out their major donors for more…
How to follow-up on your calendar year-end appeal once it is mailed
Now that your calendar year-end appeal has gone out in the mail, what is left to do?
Well, if you take the "sit back and wait" approach you will be missing out for your organization.
Here are some follow-up steps that you may want to consider…
How to ensure the health of your development program through your annual fund
Often, groups wonder, on what should I focus most throughout my annual fund?
Over the years, I have determined the most critical factors for ensuring that a development program is not only healthy but thriving.
The health of a development…
How to build your development program with special event attendees
Often, we get so caught up with the small event details at special events that we forget to think long-term. Just this week at a conference that I spoke at, I was asked, "How do I collect all the names of people who are attending my special…
